Graphic Design
In the world of graphic design, creativity intertwines with functionality to create striking and memorable visual expressions. Beyond the aesthetic, every choice of color, typography, and layout contributes to the construction of distinctive visual messages. Graphic design is the art of communicating effectively, where each visual element becomes a powerful tool to tell stories and capture attention in a unique way.
Clarity and Legibility
Ensure that the message is clear and the text is legible by choosing appropriate font types and sizes.
Visual Coherence
Maintain consistency in the choice of colors, fonts and styles to strengthen the brand's visual identity.
Simplicity
Advocate for a clean and simple design to avoid confusion and make the message easier to understand.
Relevance to target audience
Knowing and understanding your target audience to design something relevant and engaging for them.
Contrast
Apply contrast in colors and elements to highlight key information and improve readability.
Consistency in the Brand
Maintain consistency in design with the brand's visual elements, such as the logo and corporate colors.
Originality and Creativity
Find creative and original solutions that highlight and differentiate the design.
Visual Hierarchy
Establish a visual hierarchy to highlight important elements and guide the viewer's attention.
Adaptability
Design with adaptability to different media and sizes in mind, such as social media, print, and mobile devices.
Appropriate use of graphic elements
Use images, icons and graphics effectively to complement and strengthen the message.
Brand Originality
Create designs that uniquely reflect the brand's identity and values.
Visual Fluency
Facilitate a natural visual path through the design, avoiding unnecessary distractions.
